Let’s face it — most of us spend a ton of time on our mobile devices. It’s highly likely that you, or someone you know, is an avid smartphone user.
We’re big fans of mobile devices here at YouEye, and many of us check our mobile devices more than 10 times a day. But we also understand that not everyone uses their smartphones like we do, so we were wondering: How much time does the average person spend on their smartphone every day?
We came across an awesome study that answered both of these questions. Simmons Connect found that the average adult spends 58 minutes a day on his/her mobile device. Whether that seems high or low to you, it’s clear that this is a time investment that we should pay attention to.
So now that we know how much time the average adult spends, how is that time spent? The study examined several different activities and outlined, by percentage, how it all comes together:
- 26% of the time is spent talking
- 20% is spent texting
- 16% is spent on social networks
- 14% is spent visiting websites
- Other Activities: Email (9%), Games (8%)
*An important note in this breakdown — activities listed above included native and feature-driven apps. It was not clear whether time spent on a responsive site was counted under each percentage, or only in “visiting websites.”
It was a basic study, but addresses a very important question.
While the three core uses for the smartphone involved talk, text and social networks, people do access the mobile web routinely on their devices. An important note: Android users spend more time visiting websites on their smartphones (16% of usage) than iPhone users (12%). While the importance of an optimized responsive website is dependent on your business and goals, it’s important to keep the mobile web in mind as you develop broader marketing and product strategies.
Where are the social elements in your mobile product or website? Social networking is the third most-popular activity on smartphones these days. Yet, some sites bury (or avoid) placing their social elements in their app or website. If social marketing is part of your marketing strategy, consider the ways that someone would want to share parts of your site or product with others. From a usability standpoint, ensure that your customers have what they need to easily share with their networks, should they choose.
The Bottom Line
No matter if you’ve created a mobile app, have a responsive website already or have no mobile strategy at all, it’s important to consider how people are using their smartphones so you can anticipate the core needs of your potential customer. Mobile is clearly growing, and smartphones are a big part of that trend. If people are dedicating almost an hour of their day now…where will be it be 3 years, 5 years, 10 years from now?
For a full rundown of the findings, check out Experian’s Marketing Forward.
What are your thoughts on these findings? Let us know what you think in the comments.
(Photo Source: Gramilano)