Mountain View, CA – April 14, 2015 – YouEye, the leader in market research and qualitative analytics technology, today announced the world’s first qualitative analytics solution: the Experience Analytics Platform.
The Experience Analytics Platform solves the problem that marketers, product developers, eCommerce leaders, researchers and brands worldwide struggle with in their market research: easily extracting valuable and quantifiable insights from unstructured or semi-structured data, such as focus group videos and recordings of one-on-one interviews.
The Experience Analytics Platform gives businesses the ability to conduct qualitative studies remotely, then process the data via analytics. This approach lends unprecedented speed, scale, and efficiency to qualitative research.
In the past, researchers who conducted focus groups would have to sift through potentially hundreds of hours of video footage and manually identify what they believed were the key highlights. The Experience Analytics Platform automates this process through the Behavior Metrics feature, which analyzes video footage to quickly identify key user behaviors during the study, such as frustration, confusion, praise and more. As a result, researchers can use their expertise to build succinct, beautiful dashboards, deliver actionable insights, and impact key strategic decisions.
The Demographic Segmentation feature processes and filters data based on participant profiles, so businesses can pinpoint the thoughts, feelings and behaviors of a very specific type of consumer within the study.
To help researchers present their findings with as much impact as possible, the Experience Analytics Platform includes a Highlights Creation component. Highlights Creation automatically condenses raw video data into highlight reels that correspond with behavior metrics and illuminate a study’s most important moments.
The platform also integrates multiple modes of data collection. Before, businesses conducting research might have recorded a focus group and then later sent out a survey to those same participants. This process resulted in two unconnected silos of data that would need to be pieced together manually.
The Survey Results component of the Experience Analytics Platform integrates survey questions into the video capture portion of the study, so researchers can ask the right questions when they’re most relevant to participants. This integration of qualitative and quantitative data helps researchers identify, for example, discrepancies between stated opinions and actual behavior.
Making the research process even more efficient is a feature that allows internal teams to collaborate more effectively. A Research Tasks module enables lead researchers to flag moments or behaviors they want their analysts to pay close attention to when working on a study.
YouEye’s Experience Analytics Platform has already been tested at scale, enabling leading brands to quickly gain powerful insights from unstructured data that has remained a largely underutilized resource.
“With the launch of our Experience Analytics Platform, we are clearly established as the leader in market research and qualitative analytics technologies,” said Malcolm Stewart, CEO of YouEye. “We’re excited to enable other major companies to leverage the same technology and services that early adopters like eBay, GoDaddy, T-Mobile, Unilever and Etsy have used to drive efficiency, scale and depth for their consumer insights teams.”
“With YouEye, we’ve been able to launch studies, make changes, assess the impact, and iterate in a matter of weeks rather than months,” said Bart Ons, director, ecommerce and Web strategy at T-Mobile. “By delivering valuable insights at an unparalleled speed, YouEye has empowered us to improve our eCommerce site more efficiently than ever before.”
As customers seek new ways to make their products, brands, and experiences stand out in a competitive marketplace, YouEye is reinventing the way the world approaches market research.
YouEye is taking consumer research to the next level. Its cloud-based SaaS platform empowers companies to quickly identify the greatest opportunities for optimizing their product, marketing, and eCommerce programs. A leader in qualitative analytics, YouEye provides best in class solutions for market research. YouEye specializes in mobile optimization, behavior recognition and sentiment analysis, and native environment testing.
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