How Auto Brands Can Drive Loyalty and Community via Emotion

By |February 3rd, 2016|

Let’s face it: The auto industry is lackluster when it comes to building brand loyalty in general.

Sure, you have your Silicon Valley yuppies in their […]

Consumer Education Is Changing and NerdWallet Is Leading the Charge

By |February 1st, 2016|

Consumer education is expanding. Now, we have alternatives to just the reviews and ratings of Consumer Reports. Yes, today the average person has way more […]

The Secret Formula to Turn Customers into Brand Advocates Like Costco

By |January 25th, 2016|

What does it take to turn customers into brand advocates? It’s not an easy question to answer, and no magic formula exists — but some […]

Virtual Reality: More than Gaming, It Could Revolutionize Education

By |January 20th, 2016|

Have you heard about Oculus? What about HoloLens? Both Oculus Rift (owned by Facebook) and HoloLens (developed by Microsoft) are virtual reality (VR) technologies designed […]

Why the Internet of Things is Not What You Think

By |January 18th, 2016|

Imagine your refrigerator knows how much milk you use and ensures you’re always well stocked. Through a connection to your credit card, or maybe by […]

CES Wrap Up: Form Over Functionality?

By |January 13th, 2016|

CES (Consumer Electronic Show) is an annual gathering in Las Vegas where companies exhibit new consumer technologies and introduce them to the market. CES 2016 […]

What We Learned in 2015 (and What You Can Look Forward to in 2016)

By |January 11th, 2016|

You can’t be all things to all people. And as a company, this is a critical thing to figure out early on.

This year, we learned […]

Kill Shopping Cart Abandonment Now by Dumping the Usability Craze

By |January 6th, 2016|

Shopping cart abandonment is a major issue. According to data from the Baymard Institute, the average abandonment rate for shopping carts across several studies and […]

Emerging Trends You Should Completely Ignore in 2016

By |January 4th, 2016|

I was going to talk about emerging trends today – trends you should pay attention to in 2016. But something recently happened that prompted me […]

Can UX Designers be the Next Generation of CEOs?

By |December 30th, 2015|

User experience (UX) designers are undoubtedly important to a product and company—especially in a mobile first world. In fact, the field is on the rise, […]