The Difference Between Data Analytics and Data Visualization

By |August 31st, 2015|

Recently, I talked about the difference between behavioral analytics and behavior-based analytics. Since I’m on a roll lately with dispelling some misunderstandings around analytics, I […]

Behavior Analytics Versus Behavior-Based Analytics: The Differences

By |August 26th, 2015|

A lot of analytics tools out there will tell you they measure behavior – what someone did when they got to your website, for example. […]

How to Approach Omnichannel Marketing Selectively

By |August 24th, 2015|

Recently, we wrote about Macy’s success with omnichannel marketing, and how being seemingly “everywhere” is an ideal strategy for the retailer. We also discussed how […]

Just Getting Started with Omnichannel Marketing? Choose Wisely

By |August 19th, 2015|

Omnichannel marketing is all the buzz right now. In fact, MIT Technology Review calls omnichannel a “buzzword that describes a survival strategy” in which traditional retailers […]

Brand Awareness vs. Brand Equity and Driving Behavior

By |August 17th, 2015|

When companies are building their brands, they typically want two kinds of ROI. First, they want to generate brand awareness, and ensure their campaigns are […]

Before You Sink Millions Into Your Next TV Commercial, Read This

By |August 12th, 2015|

We’re months away from the next Super Bowl, but the cost of its 2015 advertising spot is etched into our minds ($4.5 million to be […]

Why the A/B Tests You’re Running on Digital Ads Are All Wrong

By |August 10th, 2015|

Does this sound familiar? Your team wants to start testing everything digital to make data-driven decisions, and it’s time to test your website’s digital banner […]

What Different Segments Want from Online Dating Services

By |August 5th, 2015|

Earlier this week, I posted about dating websites and apps and how they may or may not meet users’ needs. The conclusion, based on opposing […]

Do Online Dating Apps and Websites Meet Users’ Needs?

By |August 3rd, 2015|

The Internet has no shortage of resources for people looking to meet up romantically, whether it be for casual dating, finding a partner or to […]

Why People Don’t Switch Banks, Even When They Hate Theirs

By |July 27th, 2015|

As services like PayPal and other digital wallets become increasingly popular, we might expect more grumbling about and departing from traditional banks. While there is […]