A Review of JCPenney’s Omnichannel Strategy: Hot or Not?

By |May 18th, 2015|

Lately, we’ve talked a bit about omnichannel marketing and how to leverage it within your business. Marketers know this is the way of the future, […]

How to Make Omnichannel Marketing Work for You

By |May 12th, 2015|

If you saw our post about Denny’s and Taco Bell, you can see how omnichannel marketing is about creating experiences your customers will love, and […]

Denny’s and Taco Bell Serve Up Omnichannel Experiences

By |May 5th, 2015|

When you think of Denny’s and Taco Bell, marketing strategy may not be the first thing that comes to mind. But today we’re going to […]

How to Use Your Brand to Start a Meaningful Conversation

By |April 28th, 2015|

In our last post, we talked about Dove, its Real Beauty campaign, and the positive and negative responses it’s had. The brand certainly started a […]

Dove’s Real Beauty Campaign – How Successful Was It?

By |April 21st, 2015|

In 2014, Dove’s Real Beauty campaign turned 10 years old. The ads have become very familiar through billboards, commercials and online discussion, and Dove’s sales […]

YouEye Launches the Experience Analytics Platform, the World’s First Qualitative Analytics Solution

By |April 14th, 2015|

Mountain View, CA – April 14, 2015 – YouEye, the leader in market research and qualitative analytics technology, today announced the world’s first qualitative analytics solution: […]

How to Use Research to Steal Your Competitors’ Customers

By |March 24th, 2015|

In a traditional competitive analysis, marketers rarely actually talk to their customers. This is odd, as the analysis is looking for opportunities where the company […]

3 Ways Qualitative Research Infuses Persona Building

By |March 17th, 2015|

Personas are profiles that represent the typical consumers of your brand, and function to give you a target. Any product manager, e-commerce leader or marketer […]

What Matters to SMBs When Considering Financial Services and Institutions

By |March 15th, 2015|

Small business owners have a unique set of concerns when it comes to choosing a financial institution and products like loans. YouEye investigated the motivations […]

YouEye Secures Strategic Investment from Gfk for Advanced Customer Experience Analytics

By |March 10th, 2015|

Mountain View, CA and New York, NY- March 10, 2015 – Agile research technology innovator YouEye and global market research leader GfK today announced a […]