Why Customer Research Is Unbelievably Important During the Holiday Shopping Season

By |November 25th, 2015|

Let’s be real here: this season is the most nerve-wracking time of the year for retailers—online and offline alike.

Retailers prepare for the holiday shopping season […]

Obama’s Executive Order: Use Behavioral Science to Serve Americans

By |November 18th, 2015|

In September 2015, U.S. President Barack Obama signed an executive order recommending the use of behavioral science to better serve the American people.

The order recognizes […]

How to Do an Effective Competitive Analysis

By |November 16th, 2015|

Most competitive analysis methods today aren’t telling the full story. Maybe an analyst produces a spreadsheet, and that spreadsheet contains lists of features and/or value propositions […]

Will Yahoo’s Marissa Mayer Make It?

By |November 11th, 2015|

Marissa Mayer has been one of the most controversial CEOs in Silicon Valley. Whether it’s for her decisions like ending the work-from-home policy as the […]

Apple vs. Google and the Future of Digital Advertising

By |November 9th, 2015|

The ongoing battle between Google and Apple is, in part, about the future of digital advertising – at least as of late.

Earlier this year, Apple […]

Moneyball Marketing: Trusting Data Without a Heartbeat

By |November 4th, 2015|

The Oakland A’s baseball team is notorious for its “moneyball” approach to assembling a competitive team. Instead of relying on the collective wisdom of stakeholders […]

‘Inside Out’ Movie: The Science Behind Animated Emotions

By |November 2nd, 2015|

The 2015 computer-animated film “Inside Out” by Pixar was a sensation in the box office and amongst film critics, but it also garnered feedback from […]

Microsoft and Salesforce: Would Joining Forces Make Sense?

By |October 28th, 2015|

Earlier in 2015, rumors circulated about a possible buyer of Salesforce. By May, it came out that Microsoft was the one making the offer, though […]

The Surprising Tech Innovations at Starbucks

By |October 27th, 2015|

Starbucks has led innovation for many years in the food and beverage industry. For example, they were among the first to accept Square, the payment […]

Why the Fail Fast Culture Works, but Not How You Think It Does

By |October 26th, 2015|

For quite a while now, “fail fast” has been a mantra of Silicon Valley startup culture. Lately, however, some are singing a different tune. A […]