The Problem with Qualitative Analytics

By |July 1st, 2015|

You may know that there are companies on the market out there that provide remote qualitative research (like YouEye does) in different forms. By conducting […]

How to Make Your Brand Messaging Resonate

By |June 29th, 2015|

Sometimes, as marketers or industry professionals, we’re stuck in a bubble. While we think we know what the customer wants, our language and messaging only […]

What Do People Really Want from Their Smartphones Right Now?

By |June 24th, 2015|

Recently, we talked about why Amazon’s Fire phone failed after its launch last summer. We discussed the smartphone’s offerings and why they didn’t measure up […]

Why Amazon’s Fire Phone Failed

By |June 22nd, 2015|

Amazon unveiled the Fire phone in the summer of 2014 – seven years after the first iPhone and six years after the first Android device. […]

Integrating Your Mobile App into Daily Lives

By |June 18th, 2015|

How do mobile applications stand out amongst the millions of other apps out there? And how can they stand the test of time instead of […]

Are Mobile Apps Defensible?

By |June 16th, 2015|

More than 1.5 million apps are currently available in the leading app stores. At a rate of over 45,000 new apps added a month, the […]

Is it Marketing’s Job to Sell or Educate? And How Do We Measure the Impact of Either?

By |June 10th, 2015|

Legendary management consultant Peter Drucker once said: “The aim of marketing is to know and understand the customer so well the product or service fits […]

How to Evaluate Your Product ‘Fit’ via the Right Type of Research

By |June 8th, 2015|

Bringing new products to market is one of the hardest things a business will ever do. Whether it’s a new line of clothing, a new […]

3 Useful Tactics for Keeping Up with Your Target Market

By |June 4th, 2015|

Recently, we talked about how Abercrombie & Fitch missed the mark somewhere along the line by not effectively keeping up with its market’s needs. In […]

Doing Omnichannel Well Means Knowing Your Customers Well

By |May 25th, 2015|

Not long ago, we reviewed JCPenney’s omnichannel strategy, including their new Apple Watch app. Our conclusion was that the retailer had a good idea with […]