Why People Don’t Switch Banks, Even When They Hate Theirs

By |July 27th, 2015|

As services like PayPal and other digital wallets become increasingly popular, we might expect more grumbling about and departing from traditional banks. While there is […]

3 Ways to Make Online Shopping a More Valuable Experience

By |July 22nd, 2015|

Last time, I talked about how in-store shopping still enjoys the vast majority of retail sales, while online retailers like Amazon, eBay and individual merchants […]

What In-Store Shopping Experiences Do Ecommerce Sites Struggle to Replicate?

By |July 20th, 2015|

From what we hear in the media and from our friends who love to shop online, you’d think the brick-and-mortar stores would be scrambling to […]

EdTech: 3 Ways to Effectively Address Your Audience’s Needs

By |July 15th, 2015|

Earlier this week, I talked about EdTech and why its developers must empathize with the teachers and students who use it. In that post, I […]

EdTech: The Importance of Empathizing with Your Users

By |July 13th, 2015|

EdTech, or education technology, is the creation, implementation and management of technological resources to facilitate learning and improved performance. Its products and services are designed […]

Conducting a Remote Qualitative Study

By |July 6th, 2015|

Are you thinking about launching a remote qualitative research study? In order to create a study that yields accurate, insightful results, you need a methodical approach, and […]

The Problem with Qualitative Analytics

By |July 1st, 2015|

You may know that there are companies on the market out there that provide remote qualitative research (like YouEye does) in different forms. By conducting […]

How to Make Your Brand Messaging Resonate

By |June 29th, 2015|

Sometimes, as marketers or industry professionals, we’re stuck in a bubble. While we think we know what the customer wants, our language and messaging only […]

What Do People Really Want from Their Smartphones Right Now?

By |June 24th, 2015|

Recently, we talked about why Amazon’s Fire phone failed after its launch last summer. We discussed the smartphone’s offerings and why they didn’t measure up […]

Why Amazon’s Fire Phone Failed

By |June 22nd, 2015|

Amazon unveiled the Fire phone in the summer of 2014 – seven years after the first iPhone and six years after the first Android device. […]